什么是网上销售?
"Shoppers attention spans are short so the decisions we make about what to show first in any and every part of our online stores is becoming increasingly important.“我们的在线销售平台, GrapheneHC®, helps retailers and shoppers navigate the paradox of choice by providing all the tools required to visually merchandise an online store with the same care and attention you would apply to a brick and mortar store. Unlike other merchandising platforms that operate a simple boost or bury merchandising function, GrapheneHC® allows retailers to create a merchandising blend based on a number of 产品, onsite and external attributes and then define exactly where they want that blend to apply - to a whole category or as granular as to a single cell, and by combining multiple merchandising blends together create a merchandising strategy that delivers relevant 产品s as you would in store. 此外, we provide the ability to apply a merchandising strategy based on a persona thus highly personalising a customers experience, 实时地, and delivering the most relevant 产品s increasing the chances of a conversion.
The paradox of choice states the more choice we have as consumers, 就越难做出决定. 随着我们进入数字时代, there has been an explosion of choice - the physical boundaries and constraints of floor space in a shop are removed online and in a bid to offer great service and grow revenues more and more choice has been offered, and this is making it harder and harder for consumers to make decisions. Merchandising in the online world is really about controlling the 产品 display sequence, it!s a retailer's way of helping shoppers navigate the paradox of choice by showing relevant 产品s that a customer will like instead of trying to show every 产品 in the catalogue and let!面对现实吧——如果你的产品目录有3个,000 产品s we know there is no chance of a customer viewing all of them. Shoppers attention spans are short so the decisions we make about what to show first in any and every part of our online stores is becoming increasingly important. This type of merchandising happens all the time in a brick and mortar store.
They are carefully laid out making sure the right blend of 产品s based on price, 库存水平, 人气等都展示在整个商店, 零售商也有类似的发现, as they merchandise their online store and they take control of their 产品 curation, it has a waterfall effect on things like conversion rate, 平均订单值, 订单量, 甚至还有退货和取消订单之类的事情. GrapheneHC® allows retailers to use a blend of attributes such as popularity, 保证金, 可用性, 趋势, 价格等来决定他们的产品排序. It is computationally complex to do this quickly 实时地, which is why most technologies out there use really simple merchandising techniques like boost or bury, but we have solved the complex nature of this and are able to do it really quickly, 平均页面加载速度低于100ms. I think that the question "how do we offer better online experiences to our customers?” is really accelerating the growth in eCommerce technologies and headless commerce is allowing retailers to connect the best technologies to their current eCommerce platform which is why GrapheneHC® has been built to connect with any eCommerce platform. The question "how do we offer better online experiences! also drives right to the solution of the paradox of choice. 销售我们的网上商店是一个开始, 但这并不能解决选择的悖论, it merely changes the 产品s that are displayed to the customer.
The solution to the paradox of choice is using merchandising to show customers the 产品s they want. Those that are really navigating the paradox of choice, those that are truly giving the best online experiences ensure their online stores and brick and mortar stores treat their customers the same and have a merchandising strategy taking into account everyone is different, using personalisation tools to change the 产品 display sequencing based on the user, 或者用户决策. 最终，这就是GrapheneHC®所做的. It gives retailers all the tools they need to visually merchandise their online store and provide a curated 产品 display sequence that is personalised to the shopper meaning customers find the right 产品 quickly and easily, which in turn has a waterfall effect on increasing conversions, 平均订单值和收入. We have built GrapheneHC® to become the gold standard of online merchandising and it performs the competition in speed, 功能和价格的广度, it is a merchandising Rolls Royce for the price of a motorbike.
